Tasked with creating a unique experience that put NikeWomen's latest yoga kits to the test while also creating an intimate moment around well-being for a selection of 17 year-old to 25 year-old entrepreneurial and creative women, we produced a mini digital detox in the heart of London's East End.
Inspired by the idea that too many of us, especially those working for ourselves or studying, look at our phones and the blue light they emit far too often, we held a yoga morning at ChromaYoga in Shoreditch. ChromaYoga is the only studio in the world that works with both light and scents to enhance the yoga experience. We wanted to educate the invitee around when the best and worst times to expose your eyes to blue light are, what other lights can be beneficial and equipped them with tangible, take-away skills to combat the stress and anxiety the over-use of phones can cause.
After an hour long vinyasa flow yoga session (40 minutes blue light and a 20 minute pink, restorative class that focused on breathing) we headed over the Shoreditch's newly opened vegan, raw food restaurant- Essence Cuisine where guests were greeted with analogue tools; mini alarm clocks, pens and Moleskines on each of their settings.
Once the three course meal was served, Bryony Stone, Deputy Editor of It's Nice That, curator and yoga teacher, spoke about the need for physical wellness, stressing the value of occasionally coming off line. Bryony then introduced Nike Yoga guru Paleta, a world renowned yoga and movement expert. The two opened up conversation and spoke to the guests about their personal experiences of yoga and preferred techniques to combat stress. We then moved to a candid and uplifting open floor discussion around mental health, anxiety and the time we spend online.
The morning was educational, honest and refreshing and once the discussion finished all guests stuck around to mingle, chat and swap contact details.