Fred Perry x JD Sports

Tasked with shooting an in-store campaign for a Fred Perry capsule collection in collaboration with JD sports, we set about with the aim of creating images that harked back to Fred Perry's cult history while also looking to the contemporary JD girl. We shot the collection, a small, casual, 6 piece line made up of with coordinating Fred Perry icons (matching bombers and polo shirts) on model, Billie Jean Blackett, at Punk HQ, Oxford Street's 100 Club.

Billie who embodies the ultimate JD Woman, young, active and spirited was shot in the club's iconic green room. Hair was styled by Jonathan de Francesco, make up by Jessica Taylor and photography by Bafic.

With special thanks to Jeff at 100 Club for kindly letting us shoot at such a magical and historical venue.