Shama Anwar 21 London
Categories: Music, Photographer, PR

Posted: 29th April 2014

At only 21 years old, this Stratford-via-Bangladesh raised hustler has big plans. Last year saw the launch of her own PR Agency Pressd with some of her first clients including Da$h & Retch (the New York based rappers affiliated with the A$AP mob) and Isaac Danquah. Continuing to rack up a host of impressive brands and artists promising to blow up in 2014, Shama is starting to make moves in the fashion world all under the Pressd PR banner. For now, you can catch Pressd at Box Park. Here, Shama has been working with menswear label Keep Up, who have just launched their own gold grillz order service; so now you can put your money where your mouth is.

More accustomed to shooting grills than donning them, Shama's most extensive work is from behind the lens. Beginning as a club photographer, documenting the London and New York Trap scene, Shama captured a movement in its youth, at it’s rawest and most excitable. We knew Shama was one smart cookie when we discovered her first photography exhibition, ‘Boyz boyz boyz’ was based on the premise of documenting the lives of male models. This involved hanging out with Willy Cartier. In New York. In Summertime. Occasionally topless. Ok maybe we’re just getting carried away. Whatever. Willy Cartier. That would have been enough for us but Shama’s images went viral racking up a tasty near 160,000 reposts. Fully fledged Instagram star and Twitter princess you best get used to this face, as you’ll be seeing much, much more of it.

TELL US ABOUT YOURSELF AND WHAT YOU DO:My name is Shama, grown up in East London. Had social anxiety till I was about 18, till I realised I needed to get a grip and get over myself. Now I work in PR, where all you have to do is talk to new people! I do a bunch of other creative bits and bobs on the side too. HOW WOULD YOUR FRIENDS DESCRIBE YOU IN A SENTENCE?After reading this to a few of them the best one I’ve gotten back is “The weird Indian girl” (I’m not even Indian).A DAY IN THE LIFE OF YOU…Food, music, DRUNK.WHO DO YOU ADMIRE?Theres no one I really admire. I’m inspired by a lot of people around me, but couldn’t pin point one person in regards to admiration.WHEN ARE YOU HAPPIEST?When I’m in bed eating food watching crappy TV.FAVOURITE PLACE TO EAT/SHOP/HANG OUT?“As if”, “WHAT?”, “OMG”, “NAAAA”, “GUUURRRRL” and “Cool”.WHAT WORDS OR PHRASES DO YOU MOST OVERUSE?It’s a tie between Just Blaze at Livin Proof and the wonderful Venus X’s ghe20g0th1k in NYC.SONG TO BE PLAYING AS YOU ENTER THE CLUB?The Whisper Song - Ying Yang Twins.BIGGEST LIE YOU WERE TOLD/THAT YOU TOLD AS A KID?Pretending to be older than my age because I wanted to be like my sister (when everyone obviously knew I was only 6). WHAT'S NEXT?A lot! I always measure my achievements yearly. Hopefully this year has a lot in store. AND FINALLY...WHO IS YOUR NEXT BABYFACE GIRL SUGGESTION?Who: Laura Arowolo
Why: Because she's amazing, and someone I work closely with.
Contact Shama Anwar