Whoever said “print was dead” clearly lacked foresight, and most certainly wasn’t Serena Guen. Our latest addition to the community is London’s most vicarious and charismatic most casual powerhouse you’ll ever have the pleasure of meeting.
Serena founded SUITCASE magazine as an undergraduate whilst in her last year at NYU. She’s been described as the “Mark Zuckerburg of publishing” by Bloomberg. At 26 years old, Serena is the world’s youngest magazine proprietor. SUITCASE is distributed in over 35 countries and is fast becoming the most definitive tome for young adventures, now. This year she made Forbes 30 under 30.
But what of the woman behind the boggling statistics and long list of accolades? Serena tenaciously retains her inspiringly positive attitude that’s come to be her trademark amongst those that know her. Despite her unrelenting schedule (she is never not boarding or exiting a plane) Serena’s energy levels never seem to ebb.
Yes SUITCASE are now based out of Holborn and their super polished digital offering and long list of contributors have the stature of an organisation that’s been running for more than it’s current 4 year life span, but initially Serena was going it alone. For the first issue, after emailing everyone she knew for advice, Serena went ahead with the dream of producing a printed travel magazine that sat somewhere between Lonely Planet and Conde Nast Traveller, speaking directly to young travellers after some real wanderlust. Now, four years later, Serena is Founder and CEO of one of the most recognised travel magazines across the globe. Serena is very vocal about the amazing team she now resides over who’ve had an important part to play in SUITCASE’s expansion but we suspect she might be the best-time boss going.
How does she do it all? Baths, exercise and that inimitable sunshine attitude that can’t be bought. Welcome Serena.