Feminism is something of a fashionable word right now. Open any fashion magazine and you'll find light-touch discussions on the topic (if we have to read another piece on Jenna Lyons- you get me?) . But what if you live in Tijuana, the worlds busiest border that straddles two universes; affluent San Diego and the less affluent Latin America. Well, then things become more complicated. Why? 6 women are killed daily in Mexico and most of the bodies are dumped and left un-investigated.
Meet Sad a girls Y Que, Tijuana's internet feminist group who, with their kitten memes, kawaii art work and acerbic wit are slowly unpicking the fabric of the machismo culture of Mexico that shrouds them. Unable to safely discuss their anger, humour and sex lives for fear of persecution from the conservative communities they inhabit, SGYQ launched an anonymous Facebook and Twitter which has since gathered tens of thousands of followers. No seriously, it had to be anonymous in Anna's own words, 'when you walk out onto the street you can feel the violence.'
The group is compromised of Anna Bon, 25, who fled the grips of an oppressively patriarchal Catholic school as a teenager and adores Fiona Apple, her cat Minerva and J.K. Rowling, Maite Soleno, also 25, who would 'relinquish two kidneys for PJ Harvey' and constantly has Nelly Furtardo's I'm Like A Bird on repeat, 25 year old 'hustler', college dropout and fashion designer Pau, 26 year old Ana Laura, Camarena Horror movie enthusiast, frustrated screenwriter and taxidermy aficionado and 23 year old Ariana who, when not at university studying for a degree in anthropology is mostly busy 'plotting to take down institutionalised forces that guide the patriarchal society we live in'. Kudos. All unanimously agree on one thing: the worship of Selena (a Chicana music star from the late 1990s).
Their Facebook page, which has over 15,000 likes will give you the strongest sense of their style: marajuana and oral sex are popular themes and their poster girls range from Hermoine Granger to Drake (sorry, babes). They've collaborated on a number of fashion collaborations with local Tijuana brands, and we're all over the Selena sweater that Ariana made (check it, you'll want one.) The future? To keep fighting the good fight and, as Pau puts it defying the people who 'as a young girl, told me what I couldn’t do because of being a woman and now I am doing it all, because indeed I am a woman.'