At 23-years-old there aren’t that many people who can seriously attest to having shaped East London’s cultural output over the last five years but then we met Rae Chen Elliman- who quite possibly could’ve been the busiest teenager in London circa 2012.
Rae began working with her best friend Dora, aged 16 (gulp) for Sharmadean Reid MBE on the WAH zine in 2010, which led to both herself and Dora Miller assisting on shoots, writing copy and in short, working with Sharma for the best part of half a decade. Naturally Rae became the face of the first ever WAH book- yes that lovely freckled face- and in doing so was forever immortalised in our imagination as East London’s most sublime girl-next-door.
But Rae isn’t just a beautiful face. In fact, she’s quite the pro at spotting other beautiful faces, and in 2013 she co-founded alt-model bookers, O-Youth Street Casting Agency, with best mates Charlotte Roberts and Sharmadean. Their client roster included adidas and i-D and the agency paved the way for other diverse bookers to come through.
A freelance casting director, Rae also found the time to cast fashion editorials and music videos with everyone from the Mushpit to Nike, and recently worked on Camper's epic SS16 campaign with Mischa Notcutt. It is quite simply head-and-shoulders and faces above other brand imagery we've seen in ages.
More recently Rae has also been rather interested in keeping your face feeling beautiful too. This year sees the launch of her very own beauty product: Sleepy Oil. Rae's long-term obsession with organic beauty products, natural skincare solutions and aromatherapy means she's been experimenting with natural remedies for years. A firm believer in Lavender for your bedsheets and rosehip for your face, Rae’s finally decided to make her fascination with organic beauty, official- and we couldn’t be more excited. In fact, we’ve been privy to the first batch of Lavender laden facial oils and we can attest to infant like levels of sleep and relaxation.
If you’d like to get your hands on some Sleepy Oil you’ll have to track the woman down yourself (or wait until release in upcoming months). Our bottom dollar would be on Whitechapel’s Tayyab’s, or somewhere down Kingsland road manhandling a stranger’s pet. Good luck.