Naomi Shimada 28 London- NYC
Categories: Activism, Fashion, Model

Posted: 15th September 2015

Is there a surer sign of having arrived than a FuckYeah Tumblr dedicated to you? Maybe, but Naomi Shimada's very loyal online and offline fan club (of which we are keen members) is testament of her absolutely infectious personality and beauty. Human beings do not come cuter than this; if Hello Kitty had a cooler, sexier, better dressed older sister, she'd probably beg it with Naomi.

The Tokyo-born, Spanish-reared NYC resident, Londoner, who is currentyl travelling around Tokyo is one of our favourite models; she's also a TV host and full-time 'positive body image crusader'. Signed to a model agency at just thirteen she worked steadily until seventeen before being weighed and measured at her London agency at a time when her adolescent body was still 'tiny' by industry standards and was asked to lose weight . She decided she was done with it, threw the towel in and worked in music for a bit before she began modelling again at a size she was more comfortable at- and like all women her body kept changing. After a year of trying every diet, hypnotherapy and training a woman could be sold, she felt that she was no longer willing to sacrifice any joy from her life. Having been 'all sizes' Naomi was determined to happily established herself as a plus-size goddess. We wish we didn't have to use 'plus-size' as a term, so we won't. Her mission to spread a more realistic and attainable body standard remains her priority: 'There isn’t just one measure of beauty out there in REAL life so why can’t fashion and society be more open? It’s our responsibility to not just complain about it but let’s be out there doing something about it. Just being out there dressing cute and being real is a step. Plus models have always been quite mumsy-commerical-classic but that’s starting to shift finally…'

Naomi's love of all things food and entertainment is echoed in her work as a multi-media journalist; her work as a presenter for the Vice series Munchies is well worth a watch (especially her trip to NYC's Koreatown with Pablo, 'King of Korea Town') and her style guides for InStyle, bottomless pits of sartorial inspiration (down print clogs and raggedy denim bucket hats galore). We have to mention Naomi's one off video for StyleLikeU's Youtube series where women chat about their lives and undress themselves on camera with the aim of proving that style is more than clothes-deep, that went viral. It's unmissable and should be on the curriculum for any woman that's struggled with body self-esteem.

What's next? Travelling is her passion and she's now making a travel TV series and establishing her own women's travel network site 'Sister!'. Dumfounded as to why the small world of travel writing and documentation has been left to the boys, and fed up with rhetoric around travel for women centring on securing 'that' beach body in two weeks, Naomi aims to combine her favourite things: meeting new people, eating, sunshine and water while offering up a new dialogue around female autonomy. If variety is the spice of life, then Naomi is surely the spiciest of all. Team Shimada!

TELL US ABOUT YOURSELF AND WHAT YOU DO:Hiii <3 <3 <3 I’m Naomiiii - I like to describe myself as a completely nomadic homebody. I’m a cosy homie cancerian with a gypsy spirit + travel is my passion. I work as a +model, tv host and have spent most of my adult life spreading fighting in the name of positive body image. HOW WOULD YOUR FRIENDS DESCRIBE YOU IN A SENTENCE?Always hungry!!!!!WHEN ARE YOU HAPPIEST?Slurping noodles, doing karaoke + swimming in whatever body of water I can find!!!FAVOURITE PLACE TO EAT/SHOP/HANG OUT?Mexico! daily life is centered around trips to the big covered mercados (market!) where you can find everything you’d ever need! it’s a way of life! I sit at the counters and have fresh ceviche and vegetable broths as well as pick up gold jewellery, baskets, fresh flowers and people watch! WHAT’S YOUR BEST ADVICE?To learn to be honest with yourselfWHAT IS YOUR MOTTO?It works till it doesn’t work anymore and then you move on.BEST PARTY YOU'VE EVER BEEN TO?The loft in NYC! it’s the original old heads party (pre paradise garage etc) full of so much soul, love and spirit and cuties of all ages. Every time I go I shed a lil' happy emo tear cause the vibes is so beautiful and pure. They put baby powder all over the floor so you can pull extra good moves with all your new dance partners and there’s even a meal halfway through! Honestly, what more could you possibly wish for??!SONG TO BE PLAYING AS YOU ENTER THE CLUB?Juvenile - Back that azzzzz upWHAT THREE THINGS WOULD BE ON YOUR RIDER?Mezcal, crunchy flaming hot Cheetos, plum kombuchaBIGGEST LIE YOU WERE TOLD/THAT YOU TOLD AS A KID?I got the shit kicked out of me in kindergarten (in Japan where I partly grew up) on the daily because I wouldn’t stop insisting that I lived in Tokyo Disneyland in the castle with Minnie and jabbered on about it all day every day! #disneybabyrideordie. WHAT'S NEXT?I’m making a bunch of different travel programming for women as well as launching my women’s travel network site - ‘Sister’! come find me somewhere on this great planet of ours <3 AND FINALLY...WHO IS YOUR NEXT BABYFACE GIRL SUGGESTION?Who: Imogene Strauss
Why: She’s the ultimate baby faced boss beeeesh + music manager extraordinaire.
Contact Naomi Shimada