Meet Mischa Notcott; hailing from Great Yarmouth, she's the stylist, casting director, DJ and goddess that's shaping the way East London looks and sounds right now. We've been unashamedly crushing on Mischa for an embarrassing amount of time, not least for her inimitable dress sense and more-hair-do's-than-hot-dinners style but also for Mischa's work as a stylist and DJ. The truth is that Mischa's inherent modesty means that you'll undoubtedly recognise her work but you might not know the lady behind it; from styling MIA' s 2014 all-gold-err'thing Matangi tour, to casting at London Fashion Week's to her recent cover of Rollercoaster magazine, Mischa is quietly leaving her imprint on some of this generation's most defining fashion imagery.
Having finished studying Fashion Design at Central St Martins, Mischa, like most fashion graduates post final collection season, was exhausted. Deciding that she didn't want to see the inside of a studio anytime soon, she began interning at magazines and assisting stylists before going it on her own.
When Mischa's not busy styling (she recently styled Skepta and his squad for his Shutdown video) you'll find her casting all the fit boys for LC:M. In fact, she's responsible for all the blue-steel babes who gave us life at Cottweiler and Alex Mattsson last season, as well as filing out Fautsine Steinmetz's most-Instagrammed AW15 presentation at LFW. Side note: when things go tits up you do want Mischa Notcott on your team; she's well versed in models running late, being sick and passing out and whilst we'd have taken a week off work from post-stress traumatic disorder, Mischa always carries on cool as a cucumber.
That's the thing with Mischa though, she always looks likes she having the most fun in the room- and never more so than when she's DJing. Mischa has a residency on NTS radio with her show PDA where she Djs under the pseudonym Mischa Mafia with BFFs Siobhan Bell, Larry B and Crackstevens. As well as hosting her slot on NTS she also takes the party to Vogue Fabrics in Stoke Newington for her PDA club night where you pay by popping your loose change in a Dior sunglasses case- natch, oh, and Twigs and R Patz were in attendance at the last shindig.
In the words of Lisa Maffia (you're related, right?) Mischa is always making the 'ladies in the club shake their body like dice.'