Leonn Ward 26 London
Categories: Fashion, Photographer, Videographer

Posted: 16th July 2014

Leonn’s main mission in life is to ensure that ‘all dogs are safe and happy on this planet’ (this post is not sponsored by Battersea Dog’s Home). The Dubliner and obsessive scribbler is a not just a canine missionary, this gal takes the most tender pictures you’ve ever seen. Not content with capturing just an image, Leonn is obsessed with writing over things and in particular her photos. Illustrated snaps with cheeky slogans and scribbling’s of 'whatever comes to mind' give Leonn’s photos a whole other dimension.

Leonn, like all great photographers started photographing close friends and eventually started to post these online. Her blog called ‘For Her’ was dedicated to her mum. The collages she made from playing around with photos that helped her bring life to memories have since influenced her professional work. Leonn studied Fine Art Photography at Camberwell and after taking a year out in her second year to shoot an Adidas Originals campaign ‘never really needed to go back’.

Leonn’s images are raw, intimate and hazey. The first picture Leonn recalls taking was of a one armed man on a beach in LA as a youngster. Before moving to London, Leonn began picking up cheap 35mm cameras and began taking pictures of friends. Having only been in London for four years, Leonn has been freelance for three- and shot for some huge names; Adidas, i-D, Topman and GQ make appearances. It all makes you feel a little differently about any Annie Lebovitz style aspirations you might be having about your shit bus selfies, she in fact Leonn shot the worldwide Adidas FW13 campaign. Most recently Christopher Shannon editorials and Leonn’s work for A Number of Names have been consuming our browsing time. A favourite of ours also being the fashion editorial Leonn shot for TANK magazine with bare chested male models with the words ‘Wagwan B holla when you’re outside’, we will, thnx bb.

TELL US ABOUT YOURSELF AND WHAT YOU DO:London based photographer. I create images for clients such as i-D, Nylon, HERO, Topman, AdidasHOW WOULD YOUR FRIENDS DESCRIBE YOU IN A SENTENCE?'works hard loves hard'A DAY IN THE LIFE OF YOU…Shooting. If I'm not doing that I'm scanning, painting, singing, googling rare animals.WHO DO YOU ADMIRE?My dad!!!! What a guy.WHEN ARE YOU HAPPIEST?Hugging a dog.WHAT’S YOUR BEST ADVICE?The more authentic your work is, the better it looks. Find your thing and just go for it.WHAT WORDS OR PHRASES DO YOU MOST OVERUSE?Literally.WHAT THREE THINGS WOULD BE ON YOUR RIDER?A cool lamp that changes colours with a remote control, a bath, loud speakers.WHATS NEXT?We shall see. AND FINALLY...WHO IS YOUR NEXT BABYFACE GIRL SUGGESTION?Who: Claudine
Why: She's my girl.