If you think you’re organised we’d like to introduce you to a lady who will make you feel like throwing your file dividers, your Tippex mouse, your bull dog clips, and finally yourself, into The Thames.
Laura Hinson is the Showcasing Manager at British Fashion Council which means she single handily (ok, with the help of no more than two people) puts together the schedule for London Fashion Week and London Collections: Mens four times a year. That might not sound like a lot, but believe us when we tell you it is. We can barely muster the focus or energy to summon six of our nearest and dearest to Bardens on a Thursday night. Try juggling over 100 designers over the course of a five-day event.
London Fashion Week was once seen as the ‘crappy cousin’ of the other major fashion weeks, but Laura and the BFC team have been grafting and the hard work is paying off (Tom Ford and Vivienne Westwood motherfukas!) Firmly sitting in the ‘top four’ fashion weeks along with Paris, Milan and NYC, LFW continues to goes from strength to strength; although it’s got competition in the form of a younger, cooler, very chiseled, younger brother. Only in its fourth season (!) London Collection: Mens’ profile has been steadily growing in alignment with the rising number of amazing menswear designers in the capital. A few classy photo-calls with Major Bojo and a handful of male models posing by red phone boxes and buses have been handy in spreading LC:M’s rep abroad too. The fact that Moschino are on the schedule this June speaks for itself; this is the first time they have shown outside of Italy.
During the fashion months, Laura manages time clashes, Derek Zoolanders, TFL, party-crashers, the weather, glitches, late starts and quite a few egos whilst remaining disturbingly relaxed and lovely. No seriously, the chick is so chilled we can’t imagine her ever losing her cool. The only drama on the Hinson scene is feline. We’re Johnny Cash fans here at BabyFace HQ, but Johnny’s song ‘A Boy Named Sue’ will have particular pertinence for Laura and her cat… Sue. In a Conchita-like twist of affairs Laura, and Sue, have both recently been informed that Sue is in fact a HE. There’s never been a better time to be a bearded-lady-cat Sue...the whole of the EU is behind you! Whilst she’s not busy fire-fighting for the British fashion industry, Laura is a contributing writer for i-D and on her days off Sue and Laura can be found mooching around Dalston at Traid (we kid, just Laura).