In age when fashion design seems to be all about making billboards out of people (Moschino for Maccy D's anyone?) there are imitators and then there are innovators. Having launched in 2009, you could say menswear designer, Katie Eary was driving the band-wagon. Katie's design stamp has always been unashamedly ballsy prints, graphics and oversized silhouettes in acrid colours. One person who recognised Katie's authenticity was Kanye. Yeah, Yezzus himself. In fact Kanye sees all the pieces from Katie's collects before they debut on the catwalk (Yeezus season approachin') . Katie' s AW14 catwalk was ushered in to the dulcet tones of Yeezus… before the album had even been officially released. That's whats up.
Having graduated Menswear Design at the Royal College of Art Katie was left in no doubt of her fashion credentials when Mossy was shot in her grad collection by the legendary Mario Testino. Subsequent to those images going viral, Kanye got in touch and a collaboration was decided upon. The collab has since gained a kind of urban-fashion-mythology and helped establish the fanatical fan base that now surrounds Katie and her riotous designs. Katie's street-wise luxury caught the attention of the British high street, and the designer has also collaborated with high-street megaliths Selfridges, River Island and Topman. Her SS14, Flamingo Massacre collection saw models toting scarlet flamingo print skateboards and had us extending our overdrafts in a scurrilous attempts to get our sweaty hits on some silky red leopard print threads. Her SS15 collection was a mishmash of Hunter S Thompson rodeo swagger meets 70s porno-flick chic. Double denim, fringing, bison head belt buckles and cactus appliqués shouldn't make sense, but Eary's headstrong London sensibility means everything she touches looks confident, urban and desirable. One of the most close-to-our-heart reasons we admire Katie so much, is that she's making huge strides in a field that is still so obviously dominated by men. Long may Katie continue to shake things up, we're stepping to her beat.