Before Riri's iD cover, other iconic braids dominated our youth; Snoop was rapping about getting his braids did, Coolio's bunchies were all that mattered, Gwen Stefani was owning sci-fi plaits and Lara Croft's fish tail and tank-top combo was all we knew. But hold up, before you start attempting Riri's fountain-plaits in the privacy of your own bathroom (you will look like Keith Fint), consult our homegirls, Keash Braids, the freshest and final twist in all your hair braiding requirements.
Meet Jessy Linton and Taiba Akhuetie AKA our ride-or-dies, bed-partners and main-life-consultants. We've set up many a-rogue late-night braiding salon in our smokey basement kitchen (yeah we know how to have fun) and have hounded them both at any available opportunity (trains/bars/gyms) to get their fine tooth combs and rubber bands out, since announcing their plan to launch Keash back in May last year. Ok, sure, right now you're thinking, well this is going to be a heavily biased account of Keash Braids' talent and success, and to some extent, you'd be right- but…but, one look at their website-come-menu and you'll soon realise this isn't a case of smug mum and dad syndrome. These girls can braid.
Their site, or what we're now referring to as the Harry Potter portrait-wall (with absolutely no suggestion that anyone resembles a wizard) showcases the girls serious hair-skills via some hot-shit GIFs; Girls peer out of the frames, twisting their plaits, adjusting their braided buns and swishing their knitted tresses. Keash poster-girls feature BabyFace OG Rihannon Barry,full time best friend Raphaelle Moore and a whole bunch of other babes all styled (hair, make up - the lot) by Jessy and Taiba themselves. Baby hair is primed, gelled and luxuriously lacquered. It's absolutely hypnotic viewing and you will find yourself super-imposing their intricate designs onto your own head. The girls will come round to your house and braid you and all your main-hangs, you lucky devils, and you can add 'glitter' or 'colour' for a few extra quid. On a larger scale Jessy and Taiba will braid at your party, on the set of your music video or you can catch them at their first pop-up salon (more details to follow).
While braiding has always been a passion for both Jessy and Taiba they did the whole uni and 9-5 thing first. Jessy studied Fashion Design at Brighton University and her final collection, Girl Got Big Leggy, was an ode to deliciously oversized denim (think XXL jeans and big denim bucket hats) and luckily for you (and us) she's back in the studio, bent over a sewing machine, as you read this. Meanwhile Tibs was busy at London Met learning how to edit and produce film and now works freelance as a stylist (we've seen her get her whole body into one trouser leg- chic alert).
In all seriousness, having happily acted as the girls plait guinea-pigs for, like, six years now, we couldn't be happier and prouder of just how quiche, Keash is (insert proud best mate remark here).