Georgina Johnson is crafting clothes for women who don’t adhere to the rules. According to the 24-year old founder of emerging contemporary label Laundry Service, that’s anyone from Bjork and Solange, to her mum.
An LCF grad who’s done a stint at Viktor & Rolf in Amsterdam and spent time with acclaimed stylist Jane How in London, Georgina has learnt from the best. For her, “process is king” as is attention to detail. Whilst her debut collection Yellow Undertones took inspiration from her research books – their stitching, binding and layering – her Rust and Ruin collection was born from her fascination with the very “rust and ruin” that surrounded her growing up in Croydon. Narratives are spun between hemlines and full skirts. The stories we tell are a pivotal part of design for Georgia.
But it’s not just her technical ability to design clothes that sets Georgina apart from the crowd, it’s her desire to use her brand as a platform to better represent black women in the fashion industry. As a black woman working in an industry that’s traditionally been dominated by white people, Georgina is no stranger to the disparities of representation. Women of colour, when included in editorial campaigns, fall risk to tokenising practices, face being misrepresented, or shown in an overly sexualised light. By placing women of colour at the forefront of her campaigns Georgina is lifting the lid on some of the stories and voices that have long been overlooked.
Hit follow on the @LaundryService Instagram and you’ll find photographs of Georgina’s family sat alongside shots of her latest line – a highly personal album rife with memory and nostalgia. Georgina is no stranger to curation. In fact, Memories is the title of Laundry Service's transition into contemporary art. Cue: The Laundry, Laundry Service’s newborn sister. An arts collaboration programme by and for women and BAME creatives, coming together to gain the recognition they deserve. With the knowledge that women and BAME people are severely underrepresented in the art world too, Georgina has made it her mission to subvert the norm by carving out a safe collaborative space.
Memories is the exhibition launch of the project running from 4th – 9th August at East London’s Protein Studios, for which Georgina has called on a unique roster of artists, poets, photographers and visual, light and sound artists worldwide to submit multimedia stories that represent their earliest memories, exploring how they impact us today. Memories also includes a closing party on August 9th featuring DJs MARTHA, Eldon Somers and Larry B, along with a talk on 6th August aptly titled People, Power, and Collectivism.