It’s difficult to cram everything Fred does in a sentence, so we won’t. Fred is a Brighton University graduate and now primarily an Accessories Designer. Fred is also an avid blogger; creative consultant; Run Dem Crew member; Boiler Room Ladies’ Football club member and DJ. Part of Fred's charm stems from her gentle manner and softly-spoken disposition which seems at odds with someone so flamboyantly dressed, but then that's just what Fred is- surprising, and it's a freshness that marks all her projects. Who said fashun was all monochrome babes?
Like all true creatives Fred didn’t take the well-trodden path eschewing college and heading straight for art school; she quickly progressed from Set Designer’s apprentice to owning her own studio space and launching a collection that was on the LFW schedule. Ok, ok it wasn’t that smooth running. Interning can be an assault course of abuse and mishaps: Fred recalls being cussed out by an idol of hers at Paris Fashion Week (a singer who shall remain unnamed) who told her to ‘get rid of them boots’ (she was wearing Buffalos), or the time she had to ask a supermodel for Tampax so impossible was it for her to leave the shoot, or, the time a Fashion Editor asked her to star in a "Camden Cyber Goth" because of her Buffalos (there’s a lesson in there somewhere?).
Fred’s unique style and inimitable stamp have bought her her well-deserved reputation as a taste-maker and trend-setter. Her super-surreal works (everything from sets to headbands and jewellery) are characterised by the overarching themes of architecture, sculpture and pattern all finished with a psychedelic-kitsch touch. Fred has designed hats for Lady Gaga, customised trainers for Adidas x Stella McCartney live onsite at the Olympics and designed her own Swatch watch (a childhood fantasy of Fred’s).
Whilst much of Fred’s life is spent in the studio working, a large part of her life is given over to running…In fact Fred is in training for the London Marathon (eek) and is fundraising for The Music Circle who seek to protect women and children in the Democratic Republic of The Congo. Oh, and if that isn’t enough, Fred is currently writing a book due out next spring. We die.