We all know the adage, 'the nail pen is mightier than the sword' but never has this been so profoundly captured than in Emma Zentner's Snoop Dogg nail art. Originally from Kensal Rise, Emma went on to Graphic Design at Bristol UWE. In second year whilst we were all going to shit dubstep nights, Emma bought a nail art pen.
Boom Nails, born in 2011, was a time when Nail Art was IT and everyone had drunk the Kool-aid. However, Emma's designs brought a fresh new taste and style to an already crowded market. Marked by their characteristic intricacy and Emma's love of custom, personal, detail meant her designs are mini-masterpieces; whether it's her labyrinthine Aztec mosaic design or Harry Styles' face, you'll be getting good bang for your buck- her nail art is well, art. In fact, scour Emma's Instagram feed and you'll see how how heavily influenced Emma is by artists and designers; Lichtenstein, Matisse, Keith Haring, Versace, Moschino and Meadham Kirchhoff-all get nods.
Already Emma is racking up some serious editorial cachet: she's painted for everyone from Grazia, to Asos, Adidas Originals and Garage Magazine. She's scribbled on Cara's nails, hung out at Richard Branson's house and collaborated with Urban Outfitters to create her own line of nail wraps . Ok, so not only does the woman do nails, Boom has branched out into 'Boom Things' where you can find Emma's inimitable illustrations etched onto iPhone cases and splashed over greetings cards. We just hope she has nothing to do with Boomtown Festival, else consider this our resignation letter.