Claire Davis 26 London
Categories: Designer, Fashion

Posted: 13th November 2016

It's time to lube up, talc up, and touch your toes because if Claire Davis has anything to do with it you'll be wearing head-to-toe latex this time next year. How do we know this? Because Claire is founder of latex clothing brand Hanger Inc, and she's just bagged a proper this-shit-only-happens-in-films moment. In short Claire beat 600 other applicants to be named joint-winner of ASOS' Fashion Discovery programme. What this actually means is that Claire's just secured £50,000 to invest in her company, business support and a chance to stock a capsule collection next year on the retail giant's site. H-o-l-y shit, right?

But heads out of the gutter for a moment if you will. You don't need to part the beaded curtain to buy Claire's beautifully simple designs. Having graduated from the University of Creative Arts in 2012 she began working for Lady Lucie Latex before becoming head of Latex Production there. So, yes there's still back to back latex in Claire's latest collection, but there's also natural and sustainable fabrics in the mix. Claire's AW16 collection is inspired by Japan (Claire's half Japanese) and its Bosozoku biker girl gangs; the minimalist block-coloured twill boiler suits come with embroidered Japanese symbols on the reverse and her latex body suits with extra large pull-me-down zips on the front are a perfect blend of tomboy practicality and high octane sex-appeal. Add into that mix latex wide-leg dungarees and bomber jackets, two-piece tailored suiting big-ass logos which gets extra sexy when you consider it's all wipe-clean…

But that's by the by for Claire who's actually highly allergic to latex. Lol. For now, we've been informed she's buying a few pairs of shoes before sitting down to really refine her business plan, which gives us a few months to get latex-ready. Welcome Claire!

TELL US ABOUT YOURSELF AND WHAT YOU DO:I run my own clothing label called HANGER, and work as Head Maker at Lady Lucie Latex. HOW WOULD YOUR FRIENDS DESCRIBE YOU IN A SENTENCE?Quietly driven, honest, really funny, and have a surprising ability to eat an enormous amount yet still be so little! A DAY IN THE LIFE OF YOU…I like to start relaxed and end relaxed! Normally head over to the studio, get some work done, meet up with stylists and any mates that wanna pop by, then head to the pub or any openings that are on! Go home smoke a J and sweet dreamz.WHAT'S THE FIRST THING YOU DO WHEN YOU GET UP?Try and go back to sleep.WHEN ARE YOU HAPPIEST?When I’m with my mates! They are fully my lifeblood. WHO DO YOU ADMIRE?My mum! Hardest working most modest most beautiful woman ever.WHAT'S YOUR CURRENT OBSESSION?SPEED. About to get a motorbike.WHAT’S YOUR BEST ADVICE?Listen to people you admire and actually know what they’re talking about – ignore the rest. WHAT COULD YOU NOT LIVE WITHOUT?Ramen/Weed. BOOK CLUB RECOMMENDATION?Grotesque by Natsuo Kirino. SONG TO BE PLAYING AS YOU ENTER THE CLUB?Kia- My Neck My Back. MOST OVERUSED PHRASES?Babe / Mate. WHAT'S YOUR PET HATE?Men in flip flops. WHAT'S NEXT?I’m about to EXPAND! Hopefully set up a little workshop/retail space soon… and of course more trips to Japan AND FINALLY...WHO IS YOUR NEXT BABYFACE GIRL SUGGESTION?Who: Stephanie Kevers
Why: I love her! She’s super talented, really supportive, and has amazing energ
Contact Claire Davis