Describing herself as a 'motivated stoner' (there's an oxymoron for you folks) super-stylist, super-babe, fluffy shoe purveyor and Silver Spoon Attire founder, Avigail Collins could also be talking about her most famous client- bad gal RiRi.
Avigail began Silver Spoon Attire many years ago with her husband of twelve years Damian Collins. Having graduated from the Instituto Marangoni in 2009, Avigail relocated to NYC to embark on an internship and was set on launching SSA stateside. After contacting Mariele Hain the then head stylist at MTV about the launch of her new brand, Mariele contacted the couple during their second-to-last day in New York and things changed- fast. Mariele was styling a then new artist called Rihanna, who was in NYC for the day. Twenty minutes later Mariele was knocking on the door and ransacking Avigail's collection. And the rest, as they say, is history. The next time Rihanna touched down in sunny Heathrow, Damian and Avigail took Mariele shopping, introducing her to British stalwarts (then still wet behind the ears) Gareth Pugh and Mark Fast. Quicker than you can say 'umbrella' the pair joined the Fenty styling crew as Riri's London eyes and ears and continue to this day travel with the icon around Europe when she visits.
Dressing Rihanna in one-off, vintage finds might be enough for one person's resume (we'd probably retire) but Avigail's just not that chick. She also frequently kits out the Brit-pop brigade; Eliza Doolittle, Pixie Lott, and Jessie Ware as well as styling American musician St. Vincent and occasionally dressing stars n' stripes singer, Lorde, for the red carpet. Aside from from scouring the globe for coveted and unique pieces in which to dress the likes of Robin Fenty et al, Avigail manages to run the Silver Spoon Attire business with her Husband, Damian.
One of Avigail's passions, unsurprisingly, is bling and she consistently cites Elizabeth Taylor as her icon (go figure). From coffee-coloured gem-studded velvet chokers to brooch embossed bucket hats, Silver Spoon's street-wise take on trad costume-jewellery is worth a bookmark or two.
Avigail's solo-styling work has been featured on the pages and covers of Italian Vogue, Vanity Fair, Interview, iD, Hunger, Twin, Dazed and You and in advertising campaigns for Tula, Nike, Sony,Coca Cola, Max Factor and Bape among others. She styled Ri in that drop-your-jaw velvet tuxedo for the British Fashion Awards in a room that she describes as having 'more diamonds in than I've ever seen' and this year, after getting a call on a Monday requesting she dress a hundred plus people in all black for a Wednesday night performance, she quickly became the stylist behind Kanye's break-the-internet performance of All Day at The Brits. Yeh that's right.