Avigail Collins 28 London
Categories: Designer, Fashion, Stylist

Posted: 25th April 2015

Describing herself as a 'motivated stoner' (there's an oxymoron for you folks) super-stylist, super-babe, fluffy shoe purveyor and Silver Spoon Attire founder, Avigail Collins could also be talking about her most famous client- bad gal RiRi.

Avigail began Silver Spoon Attire many years ago with her husband of twelve years Damian Collins. Having graduated from the Instituto Marangoni in 2009, Avigail relocated to NYC to embark on an internship and was set on launching SSA stateside. After contacting Mariele Hain the then head stylist at MTV about the launch of her new brand, Mariele contacted the couple during their second-to-last day in New York and things changed- fast. Mariele was styling a then new artist called Rihanna, who was in NYC for the day. Twenty minutes later Mariele was knocking on the door and ransacking Avigail's collection. And the rest, as they say, is history. The next time Rihanna touched down in sunny Heathrow, Damian and Avigail took Mariele shopping, introducing her to British stalwarts (then still wet behind the ears) Gareth Pugh and Mark Fast. Quicker than you can say 'umbrella' the pair joined the Fenty styling crew as Riri's London eyes and ears and continue to this day travel with the icon around Europe when she visits.

Dressing Rihanna in one-off, vintage finds might be enough for one person's resume (we'd probably retire) but Avigail's just not that chick. She also frequently kits out the Brit-pop brigade; Eliza Doolittle, Pixie Lott, and Jessie Ware as well as styling American musician St. Vincent and occasionally dressing stars n' stripes singer, Lorde, for the red carpet. Aside from from scouring the globe for coveted and unique pieces in which to dress the likes of Robin Fenty et al, Avigail manages to run the Silver Spoon Attire business with her Husband, Damian.

One of Avigail's passions, unsurprisingly, is bling and she consistently cites Elizabeth Taylor as her icon (go figure). From coffee-coloured gem-studded velvet chokers to brooch embossed bucket hats, Silver Spoon's street-wise take on trad costume-jewellery is worth a bookmark or two.

Avigail's solo-styling work has been featured on the pages and covers of Italian Vogue, Vanity Fair, Interview, iD, Hunger, Twin, Dazed and You and in advertising campaigns for Tula, Nike, Sony,Coca Cola, Max Factor and Bape among others. She styled Ri in that drop-your-jaw velvet tuxedo for the British Fashion Awards in a room that she describes as having 'more diamonds in than I've ever seen' and this year, after getting a call on a Monday requesting she dress a hundred plus people in all black for a Wednesday night performance, she quickly became the stylist behind Kanye's break-the-internet performance of All Day at The Brits. Yeh that's right.

TELL US ABOUT YOURSELF AND WHAT YOU DO:Im one half of the brand Silver Spoon Attire that I started with my husband Damian. We have been together for 12 years and there pretty much wouldn't be me without him :) Im also a stylist, I mainly work with musicians which I love as I'm always getting to hear new music and meeting interesting people. I also source vintage pieces for clients including Rihanna which I love doing.HOW WOULD YOUR FRIENDS DESCRIBE YOU IN A SENTENCE?Motivated stoner who loves Elizabeth Taylor and vodka diet coke.WHEN ARE YOU HAPPIEST?When I'm by the water and in the sunshine. FAVOURITE PLACE TO EAT/SHOP/HANG OUT?I love eating Korean food I'm obsessed with it. Im the happiest shopper when I'm either at Browns or Liberty they just have everything and the staff are amazing. Im loving canal life at the moment the Narrow boat pub is a staple hang out for me.WHAT’S YOUR BEST ADVICE?Theres no such thing as "can't" .WHAT IS YOUR MOTTO?Shit Fucking HappensWHAT WORDS OR PHRASES DO YOU MOST OVERUSE?Oy Vey, Batch, Babe and Fuck.BEST PARTY YOU'VE EVER BEEN TO?My Wedding in Tel Aviv, being surrounded by all my friends and family and dancing till the sun came up was pretty perfect. SONG TO BE PLAYING AS YOU ENTER THE CLUB?Marvin Gaye // Aaliyah - Got to give it upWHAT THREE THINGS WOULD BE ON YOUR RIDER?Diet Coke, Cheese and VodkaBIGGEST LIE YOU WERE TOLD/THAT YOU TOLD AS A KID?My brother and sister used to tell me that my mum taught Paula Abdul to dance, they even went as far as writing me a fake letter from her. I believed them and used to tell my friends that it was true :( WHAT'S NEXT?Gonna try living that LOLA life (LA/ London vibes) AND FINALLY...WHO IS YOUR NEXT BABYFACE GIRL SUGGESTION?Who: Hadarrah Moore
Why: She's one of my favourite people and she's a bad bitch.
Contact Avigail Collins