Ami Evelyn & Georgia Kemball 26 London
Categories: Journalist, Media

Posted: 10th December 2015

GUT magazine is not your traditional magazine- and thanks be to the gods. It’s a far, far more wonderful thing. You’ll more like find a spread on medieval torture or pagan practices that you will a piece on how to ‘do your man right.’

Georgia Kemball and Ami Evelyn Hughes, both twenty six years-old, met at Brighton university where both were studying for art degrees in 2003. Georgia, a Londoner through and through, and Ami, as northern as they come, bonded over a mutual love of the same kind of mystical, naive art work and films.

Ami is an occasional contributor to cult tattoo studio Sang Bleu and writes for them about her passions; medieval, art, torture, iconography and magic (not your average Tinder bio, we’re sure you’ll agree). It’s also actually highly convenient because Ami is a not only a tattoo enthusiast she’s also in the process of having her entire legs covered despite leaving the rest of her body blank. Ami also started a club night in Portobello called Yung Cheese as a joke, but we all know what happens when you do things for a laugh (Calvin Harris, anyone?) people start taking you seriously and paying you. And so,Yung Cheese had some pick up (mainly down to good mates slash good DJs lending a hand) and Vice got behind it, and it became the beautifully named ‘Pork’, which Ami is hoping to translate into the regular GUT party.

Meanwhile, the other arm of GUT, Georgia has just finished her Masters at RCA in Textiles, and is making products for ‘The new craftsman’. She has also began a course in pattern cutting and is developing her textiles into clothing and costume on her website alongside her already coveted ceramics which have been featured on ‘it’snicethat’. Oh, and no biggie, but she’s already had her prints displayed and sold at the RA for adult amounts of cash.

GUT, like all good things was borne from a chat. Enjoying a walk back from The Serpentine Gallery, the friends got into a discussion about the decline of the women’s print magazine; it’s limited voices, spheres of discussion, the pedestrian perfectionism, privileged perspectives and mundane writing. In their words ‘those magazines are made by rich people about rich people.’

They had stumbled upon a small but glaring gap in the market- a mag that champions non digital art, performance and costume. Inspired by Blitz magazine’s anarchic and New Romantic interpretation of mod culture, and club kid lifestyle, The GUT policy is the rawer the better and the both Georgia and Ami use terminology like ‘fashion’ and ‘articles’ loosely. In Ami’s words 'Not so much fashion-fashion though, more costume; a feeling, a way the stylist has shown off the clothes in a strange or slightly 'off way. Archival fashion, old Viv, messy hair, ribbons, old Comme, actual historical dress, costumes from movies and what little girls wear'. So more primeval headdresses and Victorian smocks than Lanvin and Chanel. Their pool of contributors is already a busy bog of fantastic art historians, ceramic artists, cartoonists, pornographers and writers.

In the long run, the two hope to establish a GUT studio that will function as an ad hoc epicentre for cultural happenings and collaborations where the two will work full time; building sets, producing movies and basically hanging out- whatever feels good in their GUT.

HOW WOULD YOUR FRIENDS DESCRIBE YOU IN A SENTENCE?Ami: Mainly a Baby, a good friend once also described me as a ‘delusional fantasist’ (cool).Georgia: I’m not sure really, I did that Myers Briggs personality test, which was terrifyingly accurate and maybe a little too revealing for this, but it gives you a personality type and there’s a list of famous people and characters from films that share your category and I came out as the same as ET and Bjork – sensitive, caring, with a tendency to go into their own imaginary world, I think my friends would probs describe me like that too. WHEN ARE YOU HAPPIEST?Ami: When I feel loved and when I’m making, especially when I’m collaborating with friends. Georgia: Surrounded by people I love, eating good food and also being totally absorbed in the work I’m doing, its just the best, when you’re so wrapped up in it that there’s just not enough hours in the day. WHO DO YOU ADMIRE?Ami: Jockum Nordström, Henry Darger, Paul McCarthy, all my friends and my Auntie S. Georgia: Patti Smith, Pina Bausch, Christopher Nemeth, my mum WHAT'S YOUR CURRENT OBSESSION?Ami: Medieval head dresses.Georgia: Pina.WHAT’S YOUR BEST ADVICE?Ami: Always trust your gut, do things your own way, not the ‘right’ way and always be kind, tells a lot from a person on how they treat those who can do nothing for them. Stop giving your power away. Be more concerned with being interested than interesting. Know who you are.Georgia: Don’t be reckless with other people’s hearts and don’t put up with those who are reckless with yours.SONG TO BE PLAYING AS YOU ENTER THE CLUB?Ami: Kyla Do you mind (Crazy cousin Remix) Georgia: Diana Ross - It’s my HouseONE ITEM OF CLOTHING THAT BEST SUMS YOU UP?Ami: Through all seasons I wear black Nike football shorts with Mary Jane DMs Georgia: That’s a tricky one, at the moment I’m rarely without my black puffa jacket but I’m not sure it sums me up, I read this really great quote from Yojhi Yamamoto where he talks about a coat being such a beautiful object as it holds the presence of the person who wears it even when they’re not in the room. I love that idea, that an item of clothing can totally hold the identity of its wearer. I think maybe I just haven’t found the right coat yet. BIGGEST LIE YOU WERE TOLD/THAT YOU TOLD AS A KID?Ami: That sweet corn tastes like dead people / I never tell liesGeorgia: Bidets are for washing your socks. They’re not.WHAT'S YOUR PET HATE?Ami: Peaked beanies.Georgia: Cynicism. AND FINALLY...WHO IS YOUR NEXT BABYFACE GIRL SUGGESTION?Who: Ami: Saskia Dixie
Why: She's incredibly talented, impeccably stylish and a good friend.
Who: Georgia: Camilla Bliss
Why: <3
Contact Ami Evelyn & Georgia Kemball