GUT magazine is not your traditional magazine- and thanks be to the gods. It’s a far, far more wonderful thing. You’ll more like find a spread on medieval torture or pagan practices that you will a piece on how to ‘do your man right.’
Georgia Kemball and Ami Evelyn Hughes, both twenty six years-old, met at Brighton university where both were studying for art degrees in 2003. Georgia, a Londoner through and through, and Ami, as northern as they come, bonded over a mutual love of the same kind of mystical, naive art work and films.
Ami is an occasional contributor to cult tattoo studio Sang Bleu and writes for them about her passions; medieval, art, torture, iconography and magic (not your average Tinder bio, we’re sure you’ll agree). It’s also actually highly convenient because Ami is a not only a tattoo enthusiast she’s also in the process of having her entire legs covered despite leaving the rest of her body blank. Ami also started a club night in Portobello called Yung Cheese as a joke, but we all know what happens when you do things for a laugh (Calvin Harris, anyone?) people start taking you seriously and paying you. And so,Yung Cheese had some pick up (mainly down to good mates slash good DJs lending a hand) and Vice got behind it, and it became the beautifully named ‘Pork’, which Ami is hoping to translate into the regular GUT party.
Meanwhile, the other arm of GUT, Georgia has just finished her Masters at RCA in Textiles, and is making products for ‘The new craftsman’. She has also began a course in pattern cutting and is developing her textiles into clothing and costume on her website alongside her already coveted ceramics which have been featured on ‘it’snicethat’. Oh, and no biggie, but she’s already had her prints displayed and sold at the RA for adult amounts of cash.
GUT, like all good things was borne from a chat. Enjoying a walk back from The Serpentine Gallery, the friends got into a discussion about the decline of the women’s print magazine; it’s limited voices, spheres of discussion, the pedestrian perfectionism, privileged perspectives and mundane writing. In their words ‘those magazines are made by rich people about rich people.’
They had stumbled upon a small but glaring gap in the market- a mag that champions non digital art, performance and costume. Inspired by Blitz magazine’s anarchic and New Romantic interpretation of mod culture, and club kid lifestyle, The GUT policy is the rawer the better and the both Georgia and Ami use terminology like ‘fashion’ and ‘articles’ loosely. In Ami’s words 'Not so much fashion-fashion though, more costume; a feeling, a way the stylist has shown off the clothes in a strange or slightly 'off way. Archival fashion, old Viv, messy hair, ribbons, old Comme, actual historical dress, costumes from movies and what little girls wear'. So more primeval headdresses and Victorian smocks than Lanvin and Chanel. Their pool of contributors is already a busy bog of fantastic art historians, ceramic artists, cartoonists, pornographers and writers.
In the long run, the two hope to establish a GUT studio that will function as an ad hoc epicentre for cultural happenings and collaborations where the two will work full time; building sets, producing movies and basically hanging out- whatever feels good in their GUT.